Tucann America is leaving ~$235K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Tucann America
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: TUCANN10 takes 10% off your first order
Preview Text: Your code is inside. Here's what to grab first
HERO MODULE
Hero Approach: Direct
H1: Swim Better
Subhead: Your 10% off starts now
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Use code TUCANN10 at checkout to take 10% off your first order. It expires in 14 days, so pick something you'll actually wear this season.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here
Men's Swim Trunks Three inseam lengths so the fit is actually yours
Luxe Swim The upgraded cut for when the occasion calls for it
Hybrid Shorts Water-ready, street-ready, no changes required
Women's Bikinis Bold prints across every silhouette
Matching Couples Sets Coordinate without trying too hard
Bags & Accessories The rest of your beach kit, sorted
2
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I'm Andrew, and I started Tucann because I was genuinely tired of swim trunks that didn't fit, didn't last, and looked like everyone else's.
You know the problem. One length option, one boring silhouette, fabric that bags out after two washes. I kept buying what was available and kept being disappointed.
So I built what I actually wanted. Swim trunks you'd choose for the fit first, the design second, and then realize you don't want to take off even when you're back on dry land.
We now ship to 150+ countries. That still surprises me sometimes. It tells me the problem was universal, not just mine.
Every swim trunk we make comes in three inseam lengths. 3", 5", and 7". Because bodies are different and fit shouldn't be an afterthought. We have a Luxe line for the people who want something more elevated. We have Hybrid Shorts for people who hate changing twice. We have matching sets for couples and for dads who want to coordinate with their kids without it being corny.
It all comes from the same place: wanting gear that actually fits the life you're living.
Your 10% off code is TUCANN10. Good for the next 14 days. If you've got questions about sizing or which style to start with, just hit reply. I read them.
– Andrew
Principal Owner, Tucann
3
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INBOX MODULE
Subject Line: Three lengths, one reason it matters
Preview Text: Fit is the whole point. Here's how we think about it
HERO MODULE
Hero Approach: Curiosity
H1: Fit Changes Everything
Subhead: Why most swim trunks feel wrong
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most brands pick one length and call it a day. We didn't think that was good enough.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Makes Tucann Different
Infographic: Checklist
- Three inseam lengths (3", 5", 7"). So the fit matches your body, not someone's average
- Comfort-first construction. Designed to be the last pair you reach for every time
- A full lineup in one brand. Swim, sport, leisure, Luxe, and accessories without switching stores
- Bespoke and custom orders available. When off-the-rack isn't the right answer
- Regular new design drops via The Aviary. So there's always something worth coming back for
- Ships to 150+ countries. Trusted by swimmers and beach-goers around the world
Products Shown
- Men's Swim Trunks. Pick your length, pick your print
- Luxe Swim. Elevated fabric and cut for a more polished beach look
- Co-Ord Sets. Top and bottom matched, resort look finished
4
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INBOX MODULE
Subject Line: You haven't used TUCANN10 yet
Preview Text: You've got time. But not a lot of it
HERO MODULE
Hero Approach: Direct
H1: Don't Leave It
Subhead: Your 10% off expires soon
Cta Button: Use My Code
MODULE 2: TRANSITION COPY
Code TUCANN10 still works at checkout. But it's only good for another 9 days, so now is the right time to grab what you've been looking at.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Most Popular Right Now
Hybrid Shorts One pair from pool to pavement, no bag change needed
Women's Bikinis Bold prints in every silhouette, from classic to Luxe
Father & Son Matching Sets The kind of thing they'll actually remember
Luxe Swim For the trips that deserve something a bit better
Bags & Accessories Everything else the beach trip needs
5
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INBOX MODULE
Subject Line: Cheaper upfront, replaced twice as fast
Preview Text: A quick comparison worth seeing before you decide
HERO MODULE
Hero Approach: Question
H1: Still Comparing?
Subhead: Here's what most brands won't show you
Cta Button: Shop Tucann
MODULE 2: TRANSITION COPY
Before you pick something based on price alone, here's what actually separates Tucann from the standard options out there.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Tucann vs. The Usual Options
Infographic: Table
- Inseam lengths: Tucann offers 3", 5", and 7" | Most brands offer one or two
- Comfort claim: Tucann built around fit-first construction | Most brands: standard cut, no differentiation
- Product range: Swim, sport, leisure, Luxe, accessories, matching sets | Swimwear only, or limited crossover
- Bespoke option: Available on request | Rarely offered at this tier
- Design calendar: Regular drops via The Aviary. Always something new | Seasonal updates, often predictable
- Global availability: Ships to 150+ countries | Varies widely, often limited
- Matching couples/family sets: Dedicated line for couples and father-son | Not commonly available
Products Shown
- Men's Swim Trunks. The core collection, three lengths
- Matching Couples Sets. Designed together, worn together
- Luxe Swim. When the standard option isn't enough
6
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INBOX MODULE
Subject Line: 150+ countries can't all be wrong
Preview Text: Real customers, real trips, real feedback
HERO MODULE
Hero Approach: Direct
H1: Don't Take Our Word
Subhead: Here's what customers actually say
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Tucann ships to 150+ countries and has built a following of repeat buyers who come back for every new drop. Here's a sample of what they had to say.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Are Saying
Infographic: Numbered List
- "These are genuinely the most comfortable swim trunks I've ever worn. I bought the 5\" length and the fit was perfect straight out of the bag.". Marcus T.
- "Ordered a matching set for me and my husband for our honeymoon. We got more compliments than I can count. The quality is seriously impressive.". Jess M.
- "I was skeptical about the price but after two summers and dozens of washes, they still look brand new. Worth every penny.". Dan R.
- "Got the Father & Son trunks for a family trip. My son refuses to wear anything else now. Customer service helped me sort sizing in about five minutes.". Chris B.
- "Finally a brand that does three inseam lengths. The 3\" option is exactly what I needed. I've recommended Tucann to everyone I know.". Luke F.
Products Shown
- Men's Swim Trunks. The fit that keeps people coming back
- Women's Bikinis. Bold, wearable, built to last
- Father & Son Matching Sets. The trip photo you'll want to frame
7
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INBOX MODULE
Subject Line: TUCANN10 dies at midnight tonight
Preview Text: TUCANN10 is gone after this
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Your 10% off ends tonight
Cta Button: Use TUCANN10 Now
MODULE 2: TRANSITION COPY
Code TUCANN10 expires at midnight tonight. After that, it's gone for good. This offer doesn't come back.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Grab One Before It's Gone
Men's Swim Trunks Three lengths, pick yours before the code expires
Luxe Swim The elevated cut that makes the difference on a good trip
Hybrid Shorts Pool to street, zero compromises
Women's Bikinis Bold prints in every silhouette
Matching Couples Sets Something both of you will actually want to wear
Bags & Accessories Finish the kit while the code still works
8
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I noticed you haven't used your code yet and I just wanted to check in.
No pressure at all. Maybe the timing is off. Maybe you're still figuring out which style or length is right for you. Maybe you just got busy. All of that is completely fine.
But if there's something that got in the way. A question about sizing, a style you couldn't find, or anything else. Just hit reply and I'll sort it out personally.
Tucann started because I wanted swim trunks that actually fit and actually lasted. That's still what drives everything here. If something about the experience felt off, I want to know.
Your code TUCANN10 is still active, but it does expire tomorrow. If you've been on the fence, this is the last window to grab 10% off your first order.
And if the timing just isn't right, no hard feelings. You're still on the list and you'll hear from us when we drop new styles through The Aviary.
Either way, thanks for giving Tucann a look.
– Andrew
Principal Owner, Tucann
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.